What Is a Perfect Link?
Relevancy
Source relevancy at both page & domain level
Authority
Source authority in terms of niche visibility in SERPS
Reputable
Source historical purpose & industry trust level
Metrics
Source DA, DR, Referring Domains, Organic Strength
Traffic
Probability of link generating referral traffic
Positioning
Link placement, Rel attribute, Anchor text
What Makes A Good Backlink?
Evaluating Backlink Quality
Building high-quality backlinks takes time and efforts, but it is one of the most effective ways to improve your website’s ranking in SERPs. Finding a high quality link is a difficult task considering how Google search algorithm keeps evolving. To ensure that your brand is getting the best, following are the key areas to focus on when it comes to building links.
- Page & Domain Level Relevancy
- Website SERP'S Visilbity
- Doamin's age & reputatin
- Metrics such as DA, DR, Organic Visiblity
- Referral Traffic Probabilty
- Link placement, atrributes & anchor
The Toxic Link
- PBN or Expired/Dropped Domain
- Drop in Traffic & Organic Visibility
- Irrelevant keywords & Traffic
- Manipulated Metrics
Ensuring A Perfect
Backlink Profile
<A HREF=”https://www.doamin.com” rel=””>ANCHOR TEXT</a>
From SEO point of view, What matters most in a link is a hrefs html tag, anchor text, rel attribute and the text surrouding the link. A perfect link should have keyword-rich anchor text, clean ahref tag without rel=nofollow tag and surroundign text that compliments the anchor text. But most importantly, a link should look natural. A natural link means that a link is earned without any control on above mentioned factors. So not all incoming links should have keyword focused anchor texts neither all of them should be dofollow. A perfect link profile is something that looks natural. Following is something
- 10% exact keyword based anchor text
- 20% related keyword based phrase (long tail keywords)
- 50% branded anchor text
- 20% generic words based anchor text
But you can control your link profile to an extent. Your website will get lots of automated backlinks or some bad links from competitors who know about negative SEO. Although it takes more than a handful of backlinks to negatively impact a website, but its always good to be safer than sorry. You can keep your link profile in control by using a Link Disavow Tool. A disavow tool basically let you define a list of links which you think can negatively impact your domain. So you compile a list of these bad links and let search engine knows that yo don’t want these links.
Disavowing Links That Makes Your Link Profile Unnatural
- Find all your referring domains by using tools such as Moz, Ahrefs or SEMRush
- Mark the ones which seems low quality or nt relevant
- Create a list of these domains/links in the disavow file format
- Upload the list in disavow tool in Google Search Console
